September 21, 2012
Susan Davis Bill Would Require Companies to Disclose
Online Price Discrimination
Congresswoman Susan Davis (D-San Diego) introduced legislation to empower consumers and require that Internet companies disclose whether they are adjusting a product or service’s price based on the consumer’s personal information.
“This bill will give the consumer the necessary information to compare prices effectively and give them a choice in which retailers they want to frequent,” said Davis. “It is time to ensure that consumers are aware that the price they see on the screen may not be the price that everyone else is seeing.”
The Ensuring Shoppers Transparency in Online Pricing (E-Stop) Act would require an Internet company to clearly and prominently disclose the use of a price-altering program to a consumer prior to the final purchase of a good or service.
Consumer Union and Consumer Watchdog have endorsed Davis’s bill.